Smile 90.4 FM TVC "Reasons to Smile"

Smile 90.4FM is an adult contemporary radio station, broadcasting a mix of music and talk, in English and Afrikaans, to the Cape Metropole and surrounding greater Cape Town area. "Reasons to Smile" is Smile FM's first television commercial, following a call to its listeners to send in pictures representing the theme "Reasons to Smile" The response was massive and the images so wonderful that it was thought a great idea to create this very special commercial celebrating them.

CREDITS

Client: Smile 90.4 FM : NomFundo Calana
Production: Orijin
Concept: Orijin
Producer: Haddad Viljoen
Executive Producers: Rudy Sennett, Haddad Viljoen
Director: Haddad Viljoen

Creative Directors: Daniel Luz, Kim Pinto
Motion Graphics Artists: Daniel Luz

Sound Design: Lindsay Johnson
Script Writer: Haddad Viljoen, Ben Burger
Voice OVer Artist: Tinarie Van Wyk-Loots

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