Black Friday started in the US as the first day of the Christmas shopping season, but grew into what we know it today - Exciting Sales, Great Deals, and Big Shopping.
Our agency client at 99c wanted to bring that excitement to South African markets for their retail client, Checkers. The goals were to generate a sense of 'Epicness' and to show off their amazing deals.
I came up with the concept, storyboarded, created mood boards, and initial renders, then once our client was happy, single handedly created the entire advert.
The concept I came up with was to follow a burning fuse to the explosive deals, while traversing an exciting, epic environment which could frame each of the products.
The response was massive both on Broadcast and online.
Our agency client at 99c wanted to bring that excitement to South African markets for their retail client, Checkers. The goals were to generate a sense of 'Epicness' and to show off their amazing deals.
I came up with the concept, storyboarded, created mood boards, and initial renders, then once our client was happy, single handedly created the entire advert.
The concept I came up with was to follow a burning fuse to the explosive deals, while traversing an exciting, epic environment which could frame each of the products.
The response was massive both on Broadcast and online.
